Unilever Case Study
Unilever - Customer Development
Client challenge:
Unilever was investigating a cost effective way of developing customer management skills and capabilities throughout their organization. The project sponsor also wanted to take Unilever’s training and capability tools further into the digital space.
Strategy:
Glendinning developed an eLearning program which can be accessed globally and allows learners to progress through asynchronous courses in their own time. The material is sufficiently engaging that learners are motivated to progress through the program and to implement their learnings in the field.
Solution: Customer Development Cornerstone
Glendinning selected consultants who had significant prior experience in Customer Development. The “expert” consultants then narrated the various modules, creating a learning journey for each module. Modules employ interactive elements, video, assessment pieces and embedding sections, which can be used in conjunction with classroom training. The course employs a blended learning approach with scope for webinars and expert hosted discussions so as to maximize discussion and conversational proficiency around the topic.
Result:
Though the roll-out is in its early stages, feedback from Learning Managers has been very positive. Learners agree that the medium is highly differentiated and presented in such a way that foundation skills can be easily refreshed and embedded.